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LABS

The time is NOW.
Let's reimagine human experiences.

We see human experiences as deeply exciting opportunities for connection, creation, inclusion and curiosity. The problem is that events are often transactional and driven by metrics, not by feeling. When a community member experiences a feeling, the entire relationship shifts. Loyalty, retention, word of mouth sharing and organic posts ensues. So we focus on that. At DAYBREAKER LABS, we are constantly rethinking the way we gather. We believe real human experiences — immersive, transformational, and connecting all five senses — are the only way to truly bring us back to why we are all here.

We collaborate with the most progressive, thoughtful brands and partners who want to move people. We got one life y'all. Let's make magic.

LET’S CONNECT

Private
Experiences

We partner with brands and organizations interested in co-creating one of a kind private experiences for your internal teams or community members / customers.

With a team of 35 Producers and Community Catalysts in 25 cities worldwide, we design unforgettable moments and experiences that build team morale, boost community support and inspire lasting loyalty.

Every private experience we co-create is truly bespoke and unique to the values of our partners.

Special
Projects

Our special projects are our secret sauce. We get to play, push our collective boundaries and think about the next frontier of human experiences.

Let's dance in space together. Let's rethink music festivals. Let's merge AI with offline human experiences.

Our community of hundreds of fabricators, science geeks, artists, musicians, technologists, filmmakers and producers around the world can dream anything into reality.

If you have an idea you want to make, bring it to us. If it moves humanity, we want in.

Our Capabilities

Private Experiences

We are interested in building community within organizations and to support progressive partners wanting to connect meaningfully with their customers and members. Our private experiences are thoughtfully designed and we can either incorporate a DAYBREAKER experience or we can co-create something completely new and different.

TYPES OF EVENTS:
  • Conferences
    Community Engagement
  • Product Launches
    Press & Media Engagement
  • Office Takeovers
    Panels
  • Offsites
    Experiential Dinners with Speakers & Performers

Nike

NIKE MADE TO PLAY x DAYBREAKER — 30th ANNIVERSARY JUST DO IT DAY Portland, OR — NIKE HQ

A kid-powered DAYBREAKER on the Nike Main Campus in Portland OR kicking off their Just Do It Day featuring their Made To Play campaign with 5000+ employees on the main field.

On an absolute HIGH from today! You and the team are so incredible. Thank you thank you thank you for EVERYTHING!!! So much love!!! Can’t wait to work together again! You have created magic! Nike Made To Play

Facebook

FACEBOOK GLOBAL MARKETING SUMMIT 2018 — KEY NOTE ADDRESS + TEAM BUILDING EXPERIENCE San Francisco, CA - GMS 2018

DAYBREAKER Co-Founder and CEO, Radha Agrawal, gave a keynote address at Facebook's 2018 Global Marketing Summit in San Francisco to 5,600 employees. The following day we produced a 600 person dance and team building experience for attendees.

Radha Agrawal's Keynote Address at Facebook's 2018 Global Marketing Summit was my favorite talk of the day and the DAYBREAKER Facebook event the next morning was truly electric! I've never seen my colleagues from around the world have so much fun! Thank you DAYBREAKER and Radha! GMS Attendee

Amazon

TEAM BUILDING EXPERIENCE AT AMAZON LONDON HQ London, UK - Amazon London HQ

DAYBREAKER designed and developed a team building experience at Amazon London's HQ and created an Intergalactic dance and yoga experience that brought the whole office together.

Just wanted to say massive thanks for everything and for giving such wonderful experience to our employees this morning — it was by far the most exciting event we have done here, and I really hope we will have many more in the future! Amazon

Special Projects

We dream and create with partners interested in making the impossible possible. Let's push our collective boundaries and think about the next frontier of human experiences. We have a community of hundreds of creative thinkers and artists joining us to move humanity. Let's do this.

PREVIOUS PROJECT // GENERAL ELECTRIC

GLOBAL FLOW | 2 CITIES - 1 DANCEFLOOR

DAYBREAKER partnered with GE to bring to life the energy that GE powers "invisibly". We connected two dance floor — one in New York City and one in Miami — using zero lag live stream technology and had one DJ playing for each city at a time, dueling musicians playing and harmonizing from both cities. Both communities could dance together and see each other unifying the energy of both cities.

PREVIOUS PROJECT // IBM WATSON

THE WORLD’S FIRST COGNITIVE DANCE PARTY

DAYBREAKER partnered with IBM Watson to merge AI and machine learning with a human dance experience. Our goal was to experiment with how AI could be used to enhance a human experience. We collected personality insights of our attendees in advance of the experience and Watson AI personalized their fitness tracks based on the insights collected. Chef Watson also customized their food based on personality, We also built a 17 foot sun that rose during the 3 hour experience based on the social mood gathered by Watson analyzing twitter and Instagram.

Over 2000 RSVPs and sold out in 3 hours.

PREVIOUS PROJECT // NEW BALANCE

NYC MARATHON MILE 20 SPIRIT STOP

DAYBREAKER partnered with New Balance to bring spirit and community to Mile 20 of the NYC Marathon, arguably the hardest mile in the NYC Marathon. Bringing in Grand Master Flash, our MCs, brass section and a cheer squad, we redefined what cheering your community on looks and sounds like.

Current Experiments

DAYBREAKER is on the cutting edge of experiential events — creating thoughtful experiences and meaningful connections. We are tinkering in our experience lab with the following:

Want to collaborate with us?
CONTACT US
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Community Architecture Consultancy

We are taking on 10 organizations per year to cultivate, elevate and scale your community.

LET'S MAKE MAGIC
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