BIG ANNOUNCEMENT

THE FUTURE OF DAYBREAKER

We are BEYOND excited to share with you this news!

Cheer. 🌈 Funshine. ☀️ Good Luck. 🍀 Share.  🤲 Wish. 💫 Dibble. ✨

These aren’t just the names of our heroes. These are the names of the world’s legends.

For years, we’ve been quietly 🤫working on a dream collaboration, thinking “how can we love more, how can we give more, how can we care more deeply for our community?” And now, it’s finally time to let you in on our big secret, a project unlike any other—the most epic reveal in Daybreaker history. 🙌

Today, our global family just got a whole lot bigger. And plushier. 😭 Because to do our part and make the biggest impact in these unprecedented times, we are pivoting to a brand new future: DAYBREAKCARE. 💗

 So let’s please give a warm welcome to our new C-SWEET’s (aka the colorful, jiggly lovelies up there 👆🐻). Friends and family—this is truly a dream come true for a small but mighty company that started as a social experiment in the basement of a NYC coffee shop… 💭 After manifesting and planting the seeds 🌱 month after month, year after year, we’ve finally been acquired by the Care Bears. Yes, that means we’re now answering to stuffed animals—but ones with hearts the size of the moon. 🚀

From today onwards, all of our events will be themed “pastel and furry.” In lieu of snacks and ‘bucha, we’ll be serving only what the bears want to eat—honey 🍯 and berries 🍓. Our new fearless leader? The ever wise, kind Tenderheart 💗, and he leads with a soft fist. 👊 After restless nights of putting our negotiation caps on, the Care Bears acquired Daybreaker for a grand total of 17 hugs. 🥰

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APRIL FOOLS 😂

#realtalk – Caring is Everything.

We want to give a BIG THANKS for all of the first responders and healthcare workers who are all risking their lives everyday to make sure we are taken care of. If you’re one of the mighty, or know anyone who is, drop us a note to [email protected] for a free ticket to our next Daybreaker LIVE. 💃