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Amsterdam

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New York

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Austin

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Washington DC

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This is
OUR JOURNEY
2013/ OCT
Williamsburg, Brooklyn
Over late night falafels in Williamsburg Radha + Brimer hatch the initial early morning dance experiment after another frustrating experience at a nightclub with mean bouncers, drunk people, and no one dancing.
2013/ DEC
Union Square, NYC
Coffee Shop in Union Square in the basement lounge — first day of snowfall we held our first Daybreaker with 180 friends. It was magic.
2014
California
Our mischievous experiment expands to the West Coast
4
EVENTS
2.1K
MEMBERS
3
CITIES
2015
Our morning movement expands overseas & keeps spreading
LONDON
We jump the pond and bring Daybreaker to the Brits
SXSW
We shake up SXSW and inspire Austin to wake up & dance
BOSTON
Our community grows as more cities join the movement
85
EVENTS
150K
MEMBERS
10
CITIES
2016
From January to December we dance in a new city every month at the craziest spaces growing our community to 350K

CHI

BOS

MIA

TO

PAR

MTL

SHG

DEN

SEA

HK

WHITE HOUSE
We got invited to throw a dance party at the White House
CENTRE POMPIDOU
We danced in Centre Pompidou museum in Paris
DUSK
We launched an evening series DUSK in NYC, LA, and SF.
187
EVENTS
350K
MEMBERS
16
CITIES
2017
…and beyond
CAMPUS
We've brought the movement to across the country to redefine the meaning of partying on campus!
SHOP
After a year of scoping out the perfect cuts and fabrics, our Love & Mischief apparel makes its debut.
MORNING MISCHIEF
We start curating playlists, sharing stories and highlighting epic artists on our community’s content channel.
2013 / OCT
Williamsburg, Brooklyn
Over late night falafels in Williamsburg Radha + Brimer hatch the initial early morning dance experiment after another frustrating experience at a nightclub with mean bouncers, drunk people, and no one dancing.
2013 / DEC
Union Square, NYC
Coffee Shop in Union Square in the basement lounge — first day of snowfall we held our first Daybreaker with 180 friends. It was magic.
2014
California
Our mischievous experiment expands to the West Coast
4
EVENTS
2.1K
MEMBERS
3
CITIES
2015
Our morning movement expands overseas & keeps spreading
LONDON
We jump the pond and bring Daybreaker to the Brits
SXSW
We shake up SXSW and inspire Austin to wake up & dance
BOSTON
Our community grows as more cities join the movement
85
EVENTS
150K
MEMBERS
10
CITIES
2016
From January to December we dance in a new city every month at the craziest spaces growing our community to 350K

CHI

BOS

MIA

TO

PAR

MTL

SHG

DEN

SEA

HK

WHITE HOUSE
We got invited to throw a dance party at the White House
CENTRE POMPIDOU
We danced in Centre Pompidou museum in Paris
DUSK
We launched an evening series DUSK in NYC, LA, and SF.
187
EVENTS
350K
MEMBERS
16
CITIES
2017
…and beyond
CAMPUS
We've brought the movement to across the country to redefine the meaning of partying on campus!
SHOP
After a year of scoping out the perfect cuts and fabrics, our Love & Mischief apparel makes its debut.
MORNING MISCHIEF
We start curating playlists, sharing stories and highlighting epic artists on our community’s content channel.

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We love making magic and mischief with like-minded partners.

We love making magic and mischief with like-minded partners

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We love making magic and mischief with like-minded partners.

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We love making magic and mischief with like-minded partners.

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